CIPR trainer: Andrew Smith.
Workshop aim
This workshop provides comprehensive insight into digital marketing and shows delegates how digital marketing activities can be integrated, simply and successfully, with more established public relations strategies.
Note: Delegates are advised to bring laptops/iPads with them on the day.
Who should attend?
Suitable for PR practitioners who are being asked to take on wider digital marketing responsibilities or who wish to up-skill across a wider range of digital techniques.
What to expect
- practical live demonstrations
- group discussions and case studies
- insight from a trainer who is a specialist online PR, SEO and analytics consultant.
Workshop objectives
Participation in the workshop will provide you with knowledge of:
- how Search Engine Optimisation works
- how to create and run a Pay Per Click advertising campaign
- how to use an email marketing platform for PR
- basic social media tactics
- how to determine appropriate metrics and KPIs
- how to integrate digital marketing techniques into wider PR and communications programmes.
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