CIPR

Success in online marketing requires mastery of a range of concepts and techniques. This course gives a comprehensive of the different aspects of digital marketing and shows delegates how they can be simply and successfully integrated with more established PR strategies.

CIPR-approved trainer: Andrew Smith.

Who is this course for?

This is a practical course for anyone involved with the hands-on management of digital channels.

Topics

• the transition to digital: an of the opportunities and what they mean for you
• definitions and jargon busting: making sense of it all
• understanding the similarities and differences between traditional media and online: how they can complement and feed each other
• developing strategic, integrated and measurable campaigns that meet pre-defined business objectives
• integrating digital channels with PR: natural search, PPC, email, social media
• investigating social media platforms e.g. Twitter, LinkedIn, Facebook
• measurement and analytics: how to determine appropriate metrics and KPIs
• best practice: case studies of how to do it and
• digital blunders: examples of how not to do it.

Benefits to you and your organisation

Delegates will develop a better understanding of the alternative digital marketing tools and techniques available as well as their appropriate use and measurement.

Learning approach

A good mix of theory, practical exercises, group discussions and hand-outs.

Workshop fee

CIPR members: £260 + VAT; non-members: £400 + VAT.