With evaluation a key issue in current public relations practice, this workshop outlines the relevant aspects of Planning, Research and Evaluation (PRE). It is based on the premise that the tools required exist: the challenge is to understand and apply them.
CIPR-approved trainer: Paul Noble.
Who is this course for?
This course is open to all practitioners
Topics
- addressing the barriers to evaluation
- objective setting and writing objectives
- research methods and their application
- outputs, out-takes and outcomes
- process and impact evaluation
- getting maximum benefit from media evaluation.
Benefits to you and your organisation
Through the examination of case studies and group discussion, delegates will gain an appreciation of the challenges and opportunities that evaluation offers. A more sophisticated understanding of the issues involved will enable delegates to maximise the opportunities that exist to deploy evaluation as an integral part of public relations research and planning.
Learning approach
A good mix of PowerPoint, case studies and group discussions. Full notes are provided.
Workshop fee
CIPR members: £260 + VAT; non-members: £400 + VAT.
