An effective PR strategy will flow from, and support, an organisation's corporate plans. This workshop will define a strategic approach to public relations and show how PR is integral to creating and implementing corporate strategy. Particular emphasis is placed on looking at practical ways to create and develop a PR strategy. Aspects of strategic decision-making are covered and time will be spent examining recent case studies, as well as delegates' experiences and requirements.
CIPR-approved trainer: Dr Jon White.
Who is this course for?
This course is for practitioners with a limited understanding or who are new to formulating a PR strategy.
Topics
- strategy development and implementation
- the contribution of strategic decision-making to organisation performance
- the PR contribution to strategic decision-making, strategy development and implementation
- public relations strategy
- case study examples of strategy in action
- developing strategic thinking, including analysis techniques.
Benefits to you and your organisation
Delegates will improve their ability to think strategically and to see opportunities for public relations in strategic decision-making, strategy development and implementation. In addition, they will develop their own capabilities in applying strategic thinking to public relations practice.
Learning approach
A good balance of PowerPoint, practical exercises, group discussions and handouts.
Workshop fee
CIPR members: £260 + VAT; non-members: £400 + VAT.
