Get the most from design and print

This course is designed for those who wish to make sense of the jargon associated with print production, so that they can successfully brief and manage the production of print literature whilst gaining an understanding of key design principles.

CIPR-approved trainer: Maud Davis.

Topics

principles of good design and layout
fundamentals of using colour and photography
processes that affect their quality in print
selecting paper and font types
different print applications and their uses
print specifications explained
quality control: checking proofs for typographical and typescript errors
understanding the technical terms of finishing processes.

Benefits to you and your organisation

This practical workshop gives delegates the skills to manage the production of print material (whether leaflets, company brochures, newsletters or posters). They will undertake a review of good and bad design, analyse jobs that have gone wrong and why, and look at paper samples and photographs before writing a design and print brief. The day finishes with a jargon buster exercise.