Knowing how to handle a media interview is vital to good public relations. This workshop will show delegates how to prepare their colleagues or clients for media interviews. Subjects covered include how to develop key messages, essential presentation skills and how to deal with awkward questions. The emphasis is on practical exercises supported by relevant theory.
CIPR-approved trainer: Robert Taylor.
Who is this course for?
This comprehensive workshop is for managers, account executives and PR officers who want to tackle interviews competently and with confidence.
Topics
- what to expect in press, radio and television interviews
- how to look and sound your best
- practical message management
- handling contentious issues
- controlling the interview
- giving feedback and de-briefing.
Benefits to you and your organisation
Delegates will be able to work up key messages and lines-to-take, and tackle common types of newspaper, radio or television interview effectively and with confidence. They will be able to mentor and support non-communication professionals who have to give media interviews, and brief and de-brief spokespeople.
Learning approach
This course is highly practical with each delegate given exercises to perform in front of a camera.
Workshop fee
CIPR members: £260 + VAT; non-members: £400 + VAT.
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