This course examines the role of internal communication as a strategic function. It firmly places employee communication at the heart of the organisation, and explores ways to engage and involve employees in business goals. The crucial role that managers play in internal communication is considered, as well as the barriers to effective communication. Theoretical models are used to illustrate why and how employee communication is adopted.
CIPR-approved trainer: Di Burton.
Who is this course for?
This course is suitable for senior communications professionals with experience or involvement in internal communication
Topics
- the role of internal communication
- how internal communication sits between HR and PR
- change management
- how to engage with staff emotionally
- the role and accountability of managers in strategic internal communication programmes.
Benefits to you and your organisation
Delegates will receive guidance on how to involve managers in internal communication programmes and setting effective internal communications strategies. Insight into the importance of emotional engagement with staff will be gained, and new ways of communicating with staff will be learnt. Delegates will look at the key factors relating to change management.
Learning approach
A combination of PowerPoint, practical exercises, group discussions and handouts.
Workshop fee
CIPR members: £260 + VAT; non-members: £400 + VAT.
Delegate feedback
Camilla Hair MCIPR, Outward Images Ltd. (Internal Communications):
This was a top-line, strategic workshop: very worthwhile and, surprisingly, also great fun. Di Burton made the day very dynamic indeed.
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