Good account management is in short supply in the PR industry, so if you're preparing to step up to this role, or have recently started managing your own accounts, then this webinar provides an introduction to the essentials.
Webinar content:
- Good account management explained
- Balancing delivery with profitability
- Taking control of accounts
- Using the right 'manager' style to suit different accounts
- Managing client relationships
- Moving from do-er to advisor
- Overcoming difficulties
CIPR-approved trainer: Maud Davis.
Webinar fee
CIPR members: free; non-members: £30 + VAT.
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