This course provides the basic knowledge needed to work effectively in this field. It explores the role of internal communication as part of the broader communication mix and how it makes a positive contribution to the performance of any organisation. Delegates will discuss the importance of identifying and engaging with different stakeholders and will leave with practical tools they can implement in the office.
CIPR-approved trainer: Tricia Boyd.
Who is this course for?
This course is designed for those new to internal communication.
Topics
- the role of internal communication
- internal communication as part of the communications mix
- stakeholders – who they are, how to identify and engage them
- internal communication tools.
Benefits to you and your organisation
Delegates will gain a clear understanding of how internal communication forms part of an organisation's communications strategy. They will understand the importance of stakeholders and be able to identify them. Delegates will learn when and how to use effectively the broad range of internal communication tools available.
Learning approach
A combination of PowerPoint, practical exercises, group discussions and handouts.
Workshop fee
CIPR members: £260 + VAT; non-members: £400 + VAT.
Reviews
No reviews yet