Introduction to not-for-profit PR

This course is designed for those working in the charitable sectors who want to gain an insight into public relations. It will consider the role of PR and its interface with fundraising and other related communications and marketing disciplines in the sector. The course includes a basic introduction to some of the sector specific PR requirements and communications tactics – planning and creativity on a budget, case studies, campaigning and working with celebrities.

CIPR-approved trainer: Gill Dandy.

Topics

an introduction to the not-for-profit sector
the role of PR and communications
PR on a shoestring – strategy, tactics and evaluation
the role of campaigning
PR and fundraising.

Learning outcomes

Delegates will have an understanding of the use of PR in the not-for-profit sector and an awareness of the internal and external factors affecting PR and communications practice in the sector. They will have a basic understanding of some of the industry specific PR tactics and an opportunity to learn from award-winning charity sector campaigns.