Introduction to social media

The rapid growth in social media – including social networks such as Facebook, LinkedIn, and Twitter, blogging, podcasts and wikis – combined with the decline in influence of traditional media, presents major challenges and opportunities for PR professionals in building relationships with stakeholders. This workshop provides an introduction to social media, combined with practical insight into how to integrate social media into broader stakeholder communication programmes.

CIPR-approved trainers: Julio Romo and Andrew Smith.

Who is this course for?

This course is for those new to, or looking to engage with, the online community.

Topics

what is social media and why is it significant?
introduction to the main social network platforms
cultural and ethical issues of social media
resourcing a social media programme
integrating social media within a broader communication programme
metrics and analytics
case studies.

Benefits to you and your organisation

Delegates will gain a practical understanding of how social media can be deployed to radically change the way organisations communicate with stakeholders. They will be introduced to the role of different social media platforms and will receive practical tips and ideas on how to introduce social media programmes into their own organisations.

Learning approach

A good balance of PowerPoint, practical exercises, group discussions and handouts. The day is very 'hands on' and delegates are required to bring a laptop.