This postgraduate programme of study is concerned with a specialist area that is part of two wider fields of study: communications (or media) studies and business studies. This area of academic interest and activity is sometimes also called organisational or corporate communications, and the phrase 'news management' is also sometimes used in this context.
The course aims to provide a thorough knowledge of the methods of data collection and analysis available to those professionally and academically concerned with communications management and the necessary skills to use these methods in a professional context. The course will also emphasise the need to look beyond the application of techniques; it will, therefore, incorporate a critical attitude to research and encourage you to operate as reflective practitioners, whether in a professional or academic context.
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