The MA Public Relations is right up-to-date for future public relations advisers who are seeking to make their mark in the world and is taught by an academic team with a strong industry and research record.
It addresses the needs of students and their future employers by fostering knowledge and skills in public relations, communication and analysis. There is a strong emphasis on developing a strategic perspective of organisational and corporate communications.
Aimed at new entrants and early stage professionals, the MA Public Relations develops advanced level knowledge and capabilities in written and oral communication, corporate public relations, interactive media strategies, research methods and campaign planning.
Students who gain the MA Public Relations are candidates for employment in all sectors of public relations – consultancy, governmental and not-for-profit whether for in-house or consultancy operations. Many graduates move straight into public relations posts after they finish at BU.
The MA Public Relations continues to be shaped by staff whose research is recognised nationally and internationally. They were part of the Media School research team whose output was rated as 50% world or international level in the 2008 Research Assessment Exercise. This was the second-strongest research performance at Bournemouth University.
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