PR and Search Engine Optimisation

CIPR trainer: Andrew Smith, Colin Kelly.

Workshop aim

This workshop provides a detailed and practical examination of exactly what factors really do have an influence on search result rankings. It also provides a thorough grounding in the tools needed to make informed decisions about search, PR and content strategies.

Note: Delegates are advised to bring laptops/iPads with them on the day.

Who should attend?

Suitable for practitioners who want to learn how SEO techniques can gain greater visibility for their PR content; or who now have responsibility for running or commissioning investment in SEO.

What to expect

  • case studies and real world examples
  • live demonstrations of a variety of SEO tools
  • a practical examination of what factors influence search result rankings.

Workshop objectives

Participation in the workshop will provide you with knowledge of:

  • basic SEO concepts
  • detailed examination of key factors that impact Google's search results
  • keyword research tools
  • tips and techniques for improving search result positions
  • the impact of Google+ on search
  • tools for tracking and monitoring the effectiveness of SEO activity.