Public relations practitioners at all levels need to communicate successfully through their written work. This workshop examines the principles of effective business writing and applies them to a range of everyday tasks such as press releases, feature articles, letters and emails.
CIPR-approved trainer: Paul Noble.
Who is this course for?
This workshop is ideal for people new to PR or PR professionals looking to improve their writing skills.
Topics
- clarity and consistency
- proofreading
- maintaining interest
- creativity: stylistic and rhetorical devices
- plain English
- punctuation and grammar refresher.
Benefits to you and your organisation
Through the analysis of a range of examples of good (and not-so-good) writing tasks, delegates draw lessons relevant to their own day-to-day practice. The emphasis is on understanding the principles of general applicability across a range of writing tasks.
Learning approach
A combination of theory, practical exercises, group discussions and hand-outs.
Workshop fee
CIPR members: £260 + VAT; non-members: £400 + VAT.
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