The value of corporate reputation is a key component of business and organisational performance. Positively managed, it can be a source of competitive advantage, but what is it? This workshop encourages participants to consider the role of PR in the management of reputation. What can be done to manage performance? How can a good reputation be built up and maintained? And how can a bad reputation be turned around?
CIPR-approved trainer: Jon White.
Who is this course for?
This course is suitable for senior communications professionals.
Topics
- communication, perception and reputation
- the importance of reputation management
- the value of reputation
- building reputation
- anticipating threats
- reputation risk assessment
- repairing damage to reputation.
Benefits to you and your organisation
Delegates will develop their understanding of PR as a practice which has reputation management as one of its central concerns, where reputation is an important resource to be managed alongside other intangible assets. Practical approaches to reputation management will be explored, showing how these allow practitioners to contribute to overall management responsibilities for improving performance.
Learning approach
A combination of theory, practical exercises, group discussions and hand-outs.
Workshop fee
CIPR members: £260 + VAT; non-members: £400 + VAT.
