CIPR

CIPR trainer: Dr Jon White.

Workshop aim

This workshop encourages you to consider the role of public relations in reputation management. You will look at some of the issues surrounding it:

• What can we do to manage performance?
• How do you build up and maintain a good reputation?
• Can you turn around a bad reputation?

Who should attend?

Suitable for practitioners involved either by clients or your organisation with questions of reputation management: How important is reputation and how should it be managed?

What to expect

• share the experience and knowledge of fellow professionals through facilitated discussion
• practical exercises and case studies
• a participative course, limited to 12 delegates.

Workshop objectives

Participation in the workshop will provide you with the knowledge to:

• understand the importance of research
• understand financial commitments in campaign execution
• manage resources
• plan and set precise objectives for campaign activities
• build a template for planning and managing campaigns
• anticipate threats.