Chartered Institute of Public Relations

Reputation management

CIPR trainer: Dr Jon White and Magnus Carter.

Workshop aim

This workshop encourages you to consider the role of public relations in reputation management. You will look at some of the issues surrounding it:

  • What can we do to manage performance?
  • How do you build up and maintain a good reputation?
  • Can you turn around a bad reputation?

Who should attend?

Suitable for practitioners involved either by clients or your organisation with questions of reputation management: How important is reputation and how should it be managed?

What to expect

  • share the experience and knowledge of fellow professionals through facilitated discussion
  • practical exercises and case studies
  • a participative course, limited to 12 delegates.

Workshop objectives

Participation in the workshop will provide you with the knowledge to:

  • understand the importance of reputation management
  • understand reputation as an asset to any organisation, comparable to assets such as the organisation's financial resources, intellectual property and the people who make up the organisation
  • advise on approaches to managing and measuring reputation
  • assess reputation risk, minimise threats to reputation and vulnerability to damage to reputation.