Company newsletters and magazines are highly flexible marketing tools. This practical one-day course shows delegates how to produce publications that inform and educate shareholders, reassure and persuade customers, recognise and motivate staff, and attract new business.
CIPR-approved trainer: Lorraine Forrest Turner.
Who is this course for?
This course is suitable for those with limited experience in producing publications.
Topics
- what makes a corporate publication successful
- preparation and planning to meet deadlines
- finding ideas and selecting content
- agreeing key messages, and considering the reader's response
- working with contributors
- arranging and carrying out interviews
- researching, writing and editing copy
- adapting writing styles to suit readership
- maintaining the corporate and human interest balance
- making pictures, layout and design work to your advantage.
Benefits to you and your organisation
Delegates will recognise what makes a company publication successful and will know how to find good stories and select the right content. They will be able to set and stick to production schedules, work effectively with contributors, and consider reader responses. They will also be able to carry out effective research and write copy that interests readers and gets the correct messages across.
Learning approach
A combination of PowerPoint, practical exercises, group discussions and handouts.
Workshop fee
CIPR members: £260 + VAT; non-members: £400 + VAT.
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