Writing skills for PR

CIPR trainer: Paul Noble, Lorraine Forrest-Turner and Caroline Black.

Workshop aim

This workshop outlines the principles of effective writing and demonstrates how to apply them to everyday public relations writing tasks. It provides an introduction to different writing styles and practical advice on how to adapt them for different purposes, including news releases, feature articles and online posts.

Who should attend?

This workshop is ideal for practitioners with relatively limited PR experience, as well as more experienced professionals wanting to improve their all-round writing skills

What to expect

  • a combination of guidance on general principles, practical exercises, group discussions and hand-outs
  • analysis of writing examples (good and not so good) to derive lessons applicable to day-to-day practice.

Workshop objectives

Participation in the workshop will provide you with the knowledge to:

  • understand the key principles of Plain English, including brevity as the prime driver of clarity
  • understand the role of different PR communication tools such as press releases, feature articles, blog posts, briefing documents, online communication, etc.
  • enhance your press release writing skills
  • understand how feature articles are structured and the devices used to maintain reader interest
  • apply the general principles established to emails, writing for the web, speech and other delegate-specified writing tasks.