IMPACT has been a pioneer in media analysis both in the UK and internationally since 1988. The company has expertise in the following sectors: Corporate and Brand Communication, Higher Education, Charities, Government Commissions and Agencies.

Key services:

• Media Coverage Evaluation: the IMPACT service has been developed by communications professionals for communications professionals. The charts are easy to understand and do not use abstruse measurement units. Every analysis is different and we tailor the service around your specific requirements. Uniquely, IMPACT measures message strength as well as message presence – giving our clients a depth of analysis not available to users of other services.
   
• Audience Impact Research: we are skilled in designing and managing: in-depth executive interviews; journalist interviews; focus groups; telephone research; and mailed, street or web based questionnaires.
   
• Return on Investment Projects: through drawing together media coverage evaluation, audience impact research, and campaign outcomes we can provide ROI analysis.
   
• PR Planning Support for agencies and consultants: for agencies and consultants pitching or re-pitching for business IMPACT can provide additional insight into the PR planning process by providing a complete briefing on the communications issues in any given sector.

For more details, please visit our website www.impact-evaluation.co.uk, or to discuss your particular needs please contact James Davies on 023 8033 4579.

Impact Evaluation
Pinewood Film Studios
Pinewood Road
Iver Heath
Buckinghamshire
SL0 0NH
Tel:01753 656132
Email: james@impact-evaluation.co.uk