www.metrica.net

As the PR industry seeks to gain more acceptance in the boardroom it is time for it to stand up and be counted. The days of relying on gut feel, complicated scoring systems and other confusing media measures are behind us. The industry needs:

• Robust research data

• Sophisticated and proven planning techniques

• Credible and powerful measurement and evaluation tools

Working internationally or locally, Metrica offers support services across the entire PR planning, measurement and implementation cycle. We have over 10 years specialist expertise in:

• Media analysis and evaluation

• PR Return on Investment

• PR and marketing research

• PR planning techniques and services

These products can be used independently or can be fully integrated. They are all designed to focus on helping our clients to improve the effectiveness of their PR.

Our broad range of clients spans all sectors. Metrica has particular expertise working with IT companies, healthcare companies, manufacturing companies, banks, telecomms companies, retailers, charities and many of the UK Government's departments.

Metrica's clear no-nonsense approach is continually recognised by our peers at industry awards. Metrica is proud to have won numerous awards in the last five years. And this year, we are particularly pleased to be able to give something back to the PR industry by supporting the CIPR Excellence Award for Planning, Research and Evaluation.

Please contact Richard Bagnall to discuss how we can help you too.

Metrica
Unit G
25 Copperfield Street
London
SE1 0EN

Telephone: 020 7922 1670
Fax: 020 7922 1679