To achieve our aims we will:

	Improve CIPR members' general awareness of the meaning, importance and value of diversity
	Encourage members to adopt and respect diversity within the workplace, and to offer recruitment and promotion opportunities on the basis of merit and representativeness
	Help members from diverse backgrounds to understand fully their right to equality of treatment in the workplace
	Assist employers of public relations practitioners to become aware of the benefits of having a diverse public relations department as part of the ‘requisite variety' needed in balanced and forward looking organisations
	Increase the number of people from a diverse background within the PR industry and increase the diversity of participants in our educational programmes
	Progressively increase diversity within the CIPR including officers, Executive Committee, Dignitaries and Council, Sectoral, Special Interest and Regional Group Committees. Third parties whom we work with, such as trainers, will also be more representative of the broader community
	Identify and organise events and networking activities for PR professionals from diverse backgrounds
	Encourage best practice, focusing on the production of PR campaigns that consider multicultural and diverse targets and audiences
	Measure and evaluate the representativeness of the PR industry
	Make CIPR communications and marketing tools more diversity friendly
	Organise training for CIPR members to make them diversity competent