Diversity MattersExploring diversityin the PR industry

 

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The CIPR is committed to promoting diversity and equality as an integral part of all its activity. In addition we aim to ensure that the PR Industry is aware that we all work in a richly diverse society, and that the profession can benefit from diversity. Ultimately our aim is to have diversity embedded in public relations activity and recognised as a core resource for the industry.

To quote a few key facts about diversity within the UK:

bullet 50% of the population age group 16 to 64 is women*
bullet 46% of the labour market is women*
bullet 8% of the population is from an ethnic minority*
bullet 20% of the population is disabled or with a long-term illness*
bullet 16% of the population is over 65 years old*
bullet Lesbians, gay men and bisexuals comprise around 6% of the population**
bullet By 2011, only 18% of the workforce will be white, male, not disabled, under 35 and heterosexual**

[source*: Facts about Men and Women in Great Britain, EOC 2004 - source**: The Employment Equality (Sexual Orientation) Regulations. Guidelines for Employers, Stonewall]