The CIPR diversity programme is a long-term strategy to achieve our objectives on diversity. The main objectives of the programme are:

	To develop a culture of diversity raising general awareness within the PR industry
	To increase the number of PR practitioners from diverse backgrounds

The CIPR aims to achieve these objectives by targeting the following areas:

Information
Our members will be kept up-to-date on diversity issues via:

	The CIPR website
	General and specialist newsletters
	Profile magazine
	Various other types of communication and events

Training and Education
We will include diversity within our training and educational programmes, bringing together case studies, testimonials and examples of PR best practice, as well as introducing specific training on diversity and its importance in communication.

Evaluation and Research
We will measure and evaluate the diversity of the PR industry. The CIPR is committed to conducting research that can be used to benchmark and evaluate the effectiveness of our programme.

Membership
We will encourage our members to put diversity at their heart of their work. We will work to increase a more diverse representation within the CIPR at all levels.

Marketing and Communications
The CIPR will endeavour to strengthen relations between the CIPR and diversity related associations and organisations by improving our links with them and working on joint diversity projects. We also aim to increase the use of marketing and information tools that are diversity friendly. We will direct our voice using a diverse range of media.

Networking and Events
Diversity will be included in all CIPR events. Moreover, we will encourage our diversity group to organise their own networking activities and we will also increase our presence in diversity related events, conferences and meetings.
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