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Communicating for diversity, with diversity, in diversity

The 3rd World Public Relations Festival took place on 28-30 June 2005, exploring issues around the theme communicating for diversity, with diversity, in diversity. Delegates from around the world came together for a varied and intense programme, with core sessions focusing on how organisations manage and communicate diversity, and the impact of diversity on education curricula. Key note speaker Larissa Grunig, Professor of Public Relations and Communication Research at the University of Maryland, provided a framework establishing how the issue of diversity is firmly embedded within the profession of public relations.

A selection of speakers will be contributing to a special edition of the Journal of Communication Management in August.

Comments and reports from the CIPR bursary winners:

bullet Notes from Trieste
Heather EdwardsMCIPR, Head of Communications, Bolton Hospitals NHS Trust
bullet Lessons from Trieste
Jennifer Andrewes, Senior Media Officer, Cardiff Council

"I wish to express my appreciation to the CIPR for being awarded a bursary, which allowed me to attend the World PR Festival in Trieste.

As the sole in-house PR professional working in a large not-for-profit organisation, the opportunity of conversing with festival delegates and speakers provided invaluable insight into the way in which my international PR colleagues communicate with diversity day-to-day within their organisations."
Susan Kearton, Communications Coordinator (Directorate), New College, Nottingham

"‘Communicating Diversity' was a superb conference and how relevant to the multi cultural, colourful but uncertain and difficult world we all live in and try to communicate about.

Overall the key statement of the event came early on when the ‘Dignity of Diversity' was talked about. This summarised, it seemed, the underlying essence and motivation for the conference.

If we endeavour to communicate diversity with dignity, then quite simply audiences will follow our lead. This conference has taught me that as message-makers we hold a key to how the world views and responds to difference."
Yasmin Jeffrey, Publications Manager Queen's University, (Belfast)