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Resource
Centre > News and events
Communicating for diversity, with
diversity, in diversity
The 3rd World Public Relations Festival took
place on 28-30 June 2005, exploring issues around the theme
communicating for diversity, with diversity, in diversity. Delegates
from around the world came together for a varied and intense programme,
with core sessions focusing on how organisations manage and communicate
diversity, and the impact of diversity on education curricula. Key note
speaker Larissa Grunig, Professor of Public Relations and Communication
Research at the University of Maryland, provided a framework
establishing how the issue of diversity is firmly embedded within the
profession of public relations.
A selection of speakers will be
contributing to a special edition of the Journal of Communication
Management in August.
Comments and reports from the CIPR bursary winners:
"I wish to express my appreciation to the
CIPR for being awarded a bursary, which allowed me to attend the World
PR Festival in Trieste.
As the sole in-house PR professional working
in a large not-for-profit organisation, the opportunity of conversing
with festival delegates and speakers provided invaluable insight into
the way in which my international PR colleagues communicate with
diversity day-to-day within their organisations."
Susan Kearton, Communications Coordinator
(Directorate),
New College, Nottingham
"‘Communicating Diversity' was a superb
conference and how relevant to the multi cultural, colourful but
uncertain and difficult world we all live in and try to communicate
about.
Overall the key statement of the event came
early on when the ‘Dignity of Diversity' was talked about. This
summarised, it seemed, the underlying essence and motivation for the
conference.
If we endeavour to communicate diversity
with dignity, then quite simply audiences will follow our lead. This
conference has taught me that as message-makers we hold a key to how the
world views and responds to difference."
Yasmin Jeffrey, Publications Manager Queen's University, (Belfast)
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