Diversity Means Business

PR professionals need specific skills and knowledge to perform in multi-cultural societies. The messages we send out have to be accurately shaped by considering the diverse range of publics organisations deal with - in the UK and internationally. Businesses can, in fact, be damaged if communication with diverse audiences is incorrectly managed. The CIPR's half-day conference, Diversity Means Business, explored the business case for diversity. A selection of presentations from the event are featured below.

The Business of Diversity – how PR performance can be improved by embracing diversity (ppt)
Chris Genasi FCIPR, Chair CIPR Diversity Programme

Is the UK PR industry diverse? (ppt)
Zena Martin MCIPR, Managing Director, Acknowledge Communications

Changing the message: Diversity, PR and Transport for London (ppt)
Paul Mylrea, Director of Group Communications, TfL

The Business Case for Diversity (ppt)
Helene Martin Gee, Hays Inclusion Network

The role of PR in communicating with and for disabled people (ppt)
Kate Nash, Chief Executive, Royal Association for Disability & Rehabilitation

You can also read a review of the conference here.