August 18, 2009

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Cross Cultural PR and Diversity - How the World of PR is Changing
Join two experts on diversity, international and cross-cultural PR for a look at how the world of PR is changing fast. Speakers Silvia Cambie and Bieneosa Ebite will discuss globalisation and diversity issues as they affect PR practitioners.

Silvia will cover how globalisation and social media are transforming the world of PR beyond recognition. We have never seen change of this magnitude in our sector before. New practices are being developed by emerging economies such as India and Brazil, and their ambitious multinationals. China and other parts of Asia lead the world's market for the adoption of social media. PR practitioners are expected to understand these new audiences and develop strategies able to reach them. The focus of our profession is shifting from content creation to relationship management and the study of cultures.

Silvia is a cross-cultural PR practitioner and a journalist. She was raised in Italy, educated in Austria, speaks five languages and spent her entire career working in an international environment. Her background includes reporting from Eastern Europe and the former Soviet Union for major British and German publications as well as managing communications and public affairs for Brussels-based international trade associations. Silvia is based in London where she runs Chanda Communications and advises clients on stakeholder relations, strategic PR and social media. She is a regular speaker at international conferences and serves on the boards of two organisations with global outreach.

Bienosa will make the business case for diversity in Public Relations. The UK's demographics have changed significantly over the past ten years, with massive implications for everybody working in communications. There is no longer a traditional view of what it means to be a British citizen, thereby rendering the one-size-fits-all approach to communication outdated. PR practitioners are entrusted to scan the environment and to keep abreast of attitudes and influencers of change that may affect the future. Diversity is the future and as such, we need to understand the business case for diversity if we are to keep the brands and organisations we represent in touch with existing and new audiences.

Bieneosa is the Managing Director of Bright Star Public Relations, a full service public relations consultancy with expertise in the food and drink industry, not-for-profit sector and communicating to multi-cultural audiences. Prior to setting up her consultancy, she worked for large brands including McDonald's Restaurants, where she was a Regional Communication Manager. Bieneosa has since worked with a number of clients across a range of sectors including leading law firm Thomas Eggar LLP, the National Lottery, the Home Office and the international restaurant chain Texas Chicken. Bieneosa is a founding member of the UK Black and Asian PR Networking Group, which aims to encourage diversity in the public relations industry.

Participants will be able to:

• Get an overview of the skills PR practitioners need to acquire in order to get up to speed in the new era of cultural interconnectedness
• Develop ideas that will help them draft cross-cultural PR strategies
• Get an overview of how the UK's demographic landscape is changing
• Understand the impact that diversity has on the UK's economy
• Understand the importance of diversity in the creative process

Date: Monday 12th October 2009
Venue: CIPR Public Relations Centre 52-53 Russell Square, London WC1B 4HP
Time: 6.30 (prompt start 6.45)
Cost: CIPR Members £26.45 inclusive of VAT
Non-members £28.75 inclusive of VAT
Early booking is recommended

Booking: To book for this event please email Lucie Lelièvre at lucie@dapr.com quoting your full name and company name, membership number, email address and contact phone number, and specifying your preferred method of payment. Payment in advance of the event is required by cheque or by card, through Google Checkout (please note that Google Checkout will include a small surcharge when booking online, so the ticket price will be slightly higher). Cheques should be made payable to CIPR Greater London Group and sent to Lucie Lelièvre, DA Public Relations, 78 York Street, London W1H 1DP.

An electronic invoice or receipt can be supplied on request. Once payment has been received an entry ticket will be issued. Please note, once a booking has been confirmed refunds cannot be made for cancellation or for non-attendance.

GLG welcomes two new Fellows
At the GLG summer party at the exclusive Eight Moorgate Club last week, Cornelius Alexander was presented with Fellowship of the Institute. David Crundwell, another GLG member, was also awarded Fellowship but was not able to attend the party to collect his certificate. They join the other 309 Fellows of the Institute. CIPR Fellowship is the highest level of CIPR membership and is awarded in recognition of outstanding work in public relations and service to the Institute. CIPR President Kevin Taylor, who was also at the party on 12 August, said ''I am delighted to award Fellowship of the Institute to Cornelius and David in recognition of their contribution to the PR industry and the work of the CIPR, and in recognition of their individual achievements.''

Study for a PR professional qualification

Study for the CIPR Advanced Certificate in public relations on your doorstep.

You're spoilt for choice:

• attend a centre in the heart of London;
• or study at centres in Kent or Guildford (get a £150 discount on Guildford's October course if you book before 28 August 2009).

The CIPR Advanced Certificate is for you if you are in the first few years of your PR career. You'll learn about key PR concepts, techniques and skills.

If you've been in the business a while and are looking to think and work more strategically, the CIPR Diploma is for you. Your nearest Diploma centres are in London.

The CIPR also runs the Foundation Award, for PR industry newcomers, and the Internal Communication Certificate in London. 

Find out more at www.cipr.co.uk/qualifications or email qualifications@cipr.co.uk

CIPR training

With 64 workshops to choose from, no matter what your training needs are, we have the course for you.

Upcoming sessions:

Working with the media - 7 September 2009, London
Media relations is the basis of all public relations programmes. Find out how to develop good working relationships with press and broadcast journalists.

Under the Spotlight - 25 September 2009, London
Preparation, body language and interview control techniques are key factors in determining a good spokesperson - and they are all learnable skills.
Book two courses this season and we'll give you £50 off any subsequent bookings made at the same time. View the full programme online at new.cipr.co.uk/workshops

Best wishes

Lisa Shaddick MCIPR
Chair, CIPR Greater London
www.cipr.co.uk/london

Latest News from the Group

Cross Cultural PR and Diversity - How the World of PR is Changing

GLG welcomes two new Fellows

Study for a PR professional qualification

CIPR training

Visit the group website for more information about the group as well the latest updates www.cipr.co.uk/london

Get advance notice of our events by joining our PR Networking Group on

Facebook!

Looking for a new job?

Visit PR JobShop for the latest vacancies across the UK

www.ciprjobs.co.uk

Remember group events count towards CPD

Internal Communications conference – 14 September 2009, London

Why attend?

• Find out how to get the most out of the recession recovery period
• Keep your staff motivated and focused during uncertain times
• Discover how to incorporate digital media into your communications
• Meet a panel of leading industry experts

www.cipr.co.uk/internalcomms

Upcoming Freshly Squeezed breakfast briefings include:

• In the Spotlight - 8 Sept, London
• The cutting-edge of digital PR - 16 Sept, London
• Measuring success - 22 Sept, London

 www.cipr.co.uk/fresh

Evaluating Public Relations

 Illustrated by award-winning case studies and interviews with PR practitioners this fully revised second edition is essential reading for anyone looking for information on evaluation methods.

www.cipr.co.uk/publications