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Building a career in PR

Career development opportunities within the Public relations industry are excellent (depending of course on the individual) but competition for jobs is fierce; PR ranks as one of the top three most popular career choices for graduates in the UK.

There is no standard promotion pattern for the industry but on successful completion of an initial training programme, the talented and industrious graduate might expect the following career development plan.

• one to two years as a junior account executive
• two or three years as an account executive
• two to three years as a senior account executive or account manager
• before moving to associate or account director

Useful links:

Controlling your public relations career
Read this article on our magazine website, Profile Extra, to find out how a proactive approach can ensure you develop professionally and ascend the career ladder.

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