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PR as a career
“A career that is vitally important to businesses with fantastic growth prospects…” *
Public relations presents some excellent career prospects: the profession is healthy, vibrant and growing, with an estimated 48,000 people working within PR in the UK today. The roles are varied and challenging, and there are opportunities within a wide range of companies and industry sectors.
It is not surprising then that PR is a popular career choice, consistently ranking in the top three career choices of graduates.
This section tells you a bit more about PR: why it is important to organisations, the type of activities covered in a PR role, the different areas you can work in, typical career progression and salaries, and the qualities needed to succeed in the profession.
Read this Graduate Prospects interview with the CIPR's PR and Marketing Officer for information on public relations as a career choice.
* quote taken from Knowledge, Numeracy and Verve by Adrian Wheeler FCIPR, GCI UK, available as part of the report The Economic Significance of Public Relations in the UK
