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PR in the UK

The UK PR industry is the most highly developed in Europe and second only to the US globally. Recent research estimates that there are now over 48,000 people working in public relations roles in the UK, and the rate of growth in the number of jobs in PR at all levels has been higher than that of any management function over the last fifteen years.

This high growth rate within the profession reflects the recognition given to public relations - the PR function is a vital part of so many organisations and increasingly, the individual holding overall responsibility for public relations within major companies is part of the senior management team.

Public relations is also economically significant, with research highlighting a £6.5 billion turnover in the UK. The same research also forecasts more growth for the industry over the coming years:

In short, public relations in the UK is flourishing. This in turn means that the profession can offer good prospects for those thinking about a career in PR.

* figures from The Economic Significance of Public Relations in the UK, November 2005