Careers & Education
Role of education Education department Education committee
Approving PR courses CIPR Approved Trainers  
     

Education Department

The CIPR’s Education Policy department has direct responsibility for

  1. Building and maintaining solid relationships with UK universities and colleges that provide public relations degree programmes. Ensuring strong links between academics and the practitioners, so that a ready platform to exchange ideas and intelligence exists.
     
  2. The approvals of under- and postgraduate public relations and communication management degrees. This is a rigorous process which ensures that UK PR courses have the content, standards, structure and support systems in place to deliver excellent education to students. Not all PR courses in the UK are CIPR approved.
     
  3. The annual CIPR academic conference. These events are run in association with CIPR approved courses. The academic conference plays an important role in being the interchange for the two communities of academia and industry and features a mix of theoretical and practical papers that demonstrate the growing body of knowledge in PR and the multidisciplinary nature of the subject.
     
  4. Undertaking and/or championing applied research into topics and themes that will advance the standing of public relations studies in the social sciences. The CIPR has in the past supported doctoral research deemed to be of value to the industry and has funded research projects carried out by research centres and universities.
     
  5. Working with partners in government, interest groups and educational institutions to create awareness of the public relations discipline. To achieve these aims, the CIPR will liase and lobby relevant stakeholders.

As the demands of the working environment in public relations and integrated communications constantly shift and change, the public relations profession must be responsive and adaptable. The CIPR’s educational policies will therefore adopt a flexible approach and will evolve according to the needs of industry.