Level: Basic
How do you get a journalist interested in your news release? How do you approach the journalist? This workshop focuses on the importance of having a story the journalist wants, and how to present it as effectively as possible. Delegates will examine various strategies that will help to increase their success rate when selling-in stories to the media. The programme is highly interactive.
Topics
- Why everyone has problems with the idea of selling-in stories
- Making sure it is a good story
- What the journalist wants
- Managing client/internal expectations
- Communicating a good story – writing it
- Communicating a great story – speaking it
- Who to approach, when and how
- Telephone techniques
- E-mail techniques
- Common mistakes people make
Learning Outcomes
Delegates will feel a greater degree of confidence when constructing effective news stories and in filtering out stories with little or no news value. They will approach the selling process in a sophisticated and strategic way so that the chances of success are increased.
Multiple bookings
If you would like to make a booking for more than one training course or event, please phone us on 020 7631 6938.
Alternative Date(s)
REF: ntuv
