Level: Basic
This workshop is designed for those who have a role in, or the opportunity to play a part in, organising events but who have limited experience in doing so. It will provide an initial, all-round grounding in managing a successful event.
Topics
- An introduction to event management
- Developing an event strategy
- The objectives and evaluation process
- Identifying target audiences
- The event format and programme
- Financial management
- The communications mix
- Celebrities and sponsorship
- The event itself – do's and don'ts
- The contingency plan
Learning Outcomes
Delegates will develop a clear understanding of the role and importance of events in the overall communications mix and will feel confident in organising large and small events in an individual or team environment.
Multiple bookings
If you would like to make a booking for more than one training course or event, please phone us on 020 7631 6938.
Alternative Date(s)
REF: eurq
