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Workshop: PR writing skills

Level: Intermediate

Public relations practitioners at all levels need to communicate successfully through their written work. This workshop examines the principles of effective business writing and applies them to a range of everyday tasks such as press releases, feature articles, letters and emails.

Topics

  • Clarity and consistency
  • Proofreading
  • Maintaining interest
  • Creativity: stylistic and rhetorical devices
  • Plain English
  • Punctuation and grammar refresher.

Learning Outcomes

Through the analysis of a range of examples of good (and not-so-good) writing tasks, delegates draw lessons relevant to their own day-to-day practice. The emphasis is on understanding the principles of general applicability across a range of writing tasks.

Multiple bookings

If you would like to make a booking for more than one training course or event, please phone us on 020 7631 6938.

Alternative Date(s)

3rd December 2010 - London

REF: lcih