Level: Basic
An effective PR strategy will flow from, and support, an organisation's corporate plans. This workshop will define a strategic approach to public relations and show how PR is integral to creating and implementing corporate strategy. Particular emphasis is placed on looking at practical ways to create and develop a PR strategy. Aspects of strategic decision-making are covered and time will be spent examining recent case studies, as well as delegates' experiences and requirements.
Topics
- Strategy development and implementation
- The contribution of strategic decision-making to organisation performance
- The PR contribution to strategic decision-making, strategy development and implementation
- Public relations strategy
- Case study examples of strategy in action
- Developing strategic thinking, including analysis techniques.
- Strategy development and implementation
- The contribution of strategic decision-making to organisation performance
- The PR contribution to strategic decision-making, strategy development and implementation
- Public relations strategy
- Case study examples of strategy in action
Learning Outcomes
Delegates will improve their ability to think strategically and to see opportunities for public relations in strategic decision-making, strategy development and implementation. In addition, they will develop their own capabilities in applying strategic thinking to public relations practice.
Multiple bookings
If you would like to make a booking for more than one training course or event, please phone us on 020 7631 6938.
REF: mnvy
