Level: Intermediate
This course is designed for practitioners who need to develop their campaign, project and programme management skills. The course describes campaign planning in terms of project management, and uses examples to show how project management techniques available in other areas of management are relevant and useful to PR practice. A number of exercises allow participants to use the techniques discussed.
Topics
- Campaign, project and programme management
- Making sense of public relations as a management task
- The public relations process – research, analysis, objective setting, planning, implementation and evaluation
- Resource allocation and budgeting
- Managing time and people
- Monitoring progress and control techniques
- Building project management skills – guidelines for further work.
Learning Outcomes
Delegates will improve their ability to plan and manage campaigns, and to see themselves as managers making decisions about resource allocation, the development of project teams and campaign elements.
Multiple bookings
If you would like to make a booking for more than one training course or event, please phone us on 020 7631 6938.
Alternative Date(s)
