Level: Basic
Media relations is the bedrock of all public relations programmes. Those new to PR, those who have made a career switch from another discipline, or those responsible for managing media relations will all derive enormous benefit from this lively workshop that concentrates on developing good working relationships with press and broadcast journalists.
Topics
- A strategic approach to media relations
- What's it like to be a journalist?
- Understanding and building relationships with journalists
- Writing well for the media
- News stories
- Think in pictures – TV
- Think voices – radio
- The structure of TV news
- The future of media
- Press conference role-play
Learning Outcomes
Delegates will feel encouraged to establish contacts within the media and will be able to pick up the phone or send an email with greater confidence. They will be able to write a basic news release, handle media enquiries effectively, and understand the special needs of broadcast media.
Multiple bookings
If you would like to make a booking for more than one training course or event, please phone us on 020 7631 6938.
Alternative Date(s)
REF: ocjz
