CIPR North West's Lancashire sub-committee is delighted to host a jam-packed session with four of our region's best known and award winning companies. They will be sharing insights into the power of harnessing an effective PR strategy and how to implement it.
Sam Gregory from Tangerine PR will be discussing the importance of PR within marcomms and talking us through the process for developing a watertight PR strategy.
Then we have three high-profile case studies, showing how strategy has been used in practice.
Russell Craig from Manchester Airports will be explaining the strategy used in the 2010 PRide award-winning digital media campaign 'Tweeters reach new heights'.
Rick Guttridge from Smoking Gun PR will discuss how audience insight made the recent campaign for Panda Liquorice a success.
To round the evening off, Hayley Corbett from Weber Shandwick North will be sharing the strategic insights behind a multi-award winning campaign for leading discount grocer, Aldi.
Cost: £25 + VAT for CIPR members and £35 + VAT for non-members.
Please book early as places will be limited.
To book your place, please download a booking form (PDF format) and send it, with your payment, to Linda O'Neil by Friday 17 February.
For any enquiries, please email Linda O'Neil or call on 0845 331 2287.
