CIPR

An effective PR strategy will support an organisation's corporate plan. This workshop will define a strategic approach to public relations and show delegates how public relations can become an integral part of corporate strategy. Particular emphasis is given to looking at practical ways in which a PR strategy can be created. Aspects of communication theory are covered, but most time is spent examining recent case studies, as well as delegates' experiences and requirements. There will be opportunities to discuss how to encourage colleagues and clients to endorse a strategic approach.

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