IPR Excellence Awards 2005 - your proof of public relations success
 

Shortlisted Finalists 2005

Campaign Awards
The following awards are based on individual case submissions:

1. Corporate Communications - New for 2005
Sponsored by General Dynamics UK Limited
A corporate communication campaign that builds awareness and enhances reputation.

  • GNER - Back our Bid
  • Hill & Knowlton (UK) - SABIC : The journey to leadership
  • Limelight PR - Building a path to industry leadership
  • Northumbrian Water - Grease Monkey
  • Rolls-Royce - Surviving the Perfect Storm
  • Three Valleys Water - The Mains Reality
2. Financial PR and Investor Relations
 Sponsored by CorpComms Magazine
A financial public relations campaign in support of a major initiative in either the retail, corporate or institutional financial markets – domestic or international.
  • Financial Dynamics - The Flotation of Admiral
  • Lansons - IFA Promotion - Get Saving!
  • National Savings & Investments / Wriglesworth Consultancy - NS&I Quarterly Savings Survey
  • Rolls-Royce - Surviving the Perfect Storm
3. Internal Communications
 Sponsored by Melcrum Publishing www.melcrum.com
Communication with, or involvement of, employees designed to promote corporate objectives whether in the public or the private sector, particularly showing innovation in the use of new technology.
  • British Gas (Centrica) - Communicating energy price increases to our people
  • British Gas (Centrica) - Everyday Heroes
  • Cumbria County Council - Frontline Focus
  • DTI Efficiency Programme: Managing Change
4. Consumer Relationships (arts, sport, leisure & tourism)
 Sponsored by Roses Only www.rosesonly.co.uk
A campaign supporting the marketing of consumer products or services in the arts, sport, leisure or tourism industries.
  • Bite Communications - Back on track - Good news PR for LU
  • Burson-Marsteller - Launching The Churchill Museum
  • The Communication Group - Revolutionising Regent Street
  • Weber Shandwick - Life Begins at 50 - Saga Endeavour Awards
  • Weber Shandwick - White Christmas Guaranteed with Best Western
5. Consumer Relationships
 Sponsored by to the point - http://www.tothepoint.co.uk
A campaign supporting the marketing of consumer products or services in all other industries.
  • Band & Brown Communications - Living by the book - Phone book from BT
  • Darwall Smith Associates - The Day After Tomorrow Home Entertainment Launch
  • Hill & Knowlton (UK) - Ariel Tennis Ace
  • Lexis PR - Dove 'Real Women'
  • The red Consultancy - Blink and you'll miss it
  • Specsavers PR department - All Eyes
  • Weber Shandwick - From Folklore to Scientific Fact

6. Industry and Commerce
Sponsored by Fox Print Services
A campaign supporting the marketing of business-to-business products or services.

  • Brands2Life - Clearswift - 'Spam Index'
  • Corelli Ltd - 'A Year in the life of Henri'
  • Lexis PR - Domino's Pizza Franchise Millionaires
  • salt & Manpower - Searching for Britain's Unsung Heroes
7. Corporate Social Responsibility
 Sponsored by BNFL
 A campaign designed to support corporate values on community, social, ethical and reputational issues.
  • Blue Rubicon - GSK Active Lives
  • Burson-Marsteller - Schools Question Time Challenge
  • ITV plc - ITV's Britain on the Move
  • Lansons - The Share Centre: Shares4Schools
  • Phipps PR - Celebrating Fairtrade & Green & Black's Maya Gold
  • Unilever - Vitality Summer 2004
8. Public Affairs
 Sponsored by www.politicalwizard.co.uk
A campaign designed to inform the public policy agenda or influence the legislative programme.
  • APCO UK - "Rock the Boat"
  • Citigate Public Affairs - Edinburgh Retailers & Congestion Charging
  • Connect Public Affairs - Fair Funding for Police Authorities
  • Hill & Knowlton (UK) - British Horseracing Board
  • Media Strategy - Securing the future of building in the NW
  • Universities UK - What's it Worth?
  • Westminster CC - Missing people means missing resources

9. Public Sector
 Sponsored by Government News Network
 A campaign designed to promote the policies, achievements and services of a public sector organisation to its stakeholders. This replaces last year's Local Government category.

  • Euro RSCG Biss Lancaster - National Lottery's 10th Birthday
  • Greenwich Council - The Meal Deal: Jamie's School Dinners
  • Kirklees Metropolitan Council - Your new Ballot Box
  • Northern Lights PR - Bite Size Adult Learners
  • Porter Novelli - Blueprint - a first for drug education
  • Stockport Council - Kooth.com

10. Not-for-Profit
A campaign in the charitable and non-commercial sectors.

  • Coca-Cola Bottlers (Ulster) - SoccerMagic
  • Edelman - World AIDS Day 2004 - Virtual Red Ribbon Campaign
  • JBP PR - Launch of Babe's Big Appeal
  • Luther Pendragon/Home Office - Holocaust Memorial Day 2005
  • Macmillan Cancer Relief - Better Deal
  • Munro & Forster Communications - ERS - Launch of European Lung League

11. Planning, Research and Evaluation
Sponsored by Metrica www.metrica.net 
A campaign showing outstanding use of planning, evaluation and research techniques.

  • Band & Brown, Swordfish - BACS Payment Schemes 2004
  • Blue Rubicon - CTPA: The Value of Self-Esteem
  • Blue Rubicon - GSK Active Lives
  • Harrison Cowley - National Lottery Blue Plaques

12. Integrated Campaigns
A campaign showing the integrated use of communications, including marketing, advertising and public relations techniques, to achieve its objectives.

  • Band & Brown, Swordfish - BACS Payment Schemes 2004
  • Chrome Consulting - Scottish Quality Salmon. The Facts.
  • Lexis PR - Dove 'Real Women'
  • Mere Communication - In for the long haul with bmi
  • NSPCC - Someone to turn to for every child
  • National Patient Safety Agency - cleanyourhands

13. International Public Relations
A campaign covering more than one country, either based in the United Kingdom or originating overseas, showing a sensitivity to national and cultural differences.

  • Edelman - Facing Dementia: Advancing Care in Europe
  • Ogilvy PR Worldwide - Levitra Strike up a Conversation
  • The red Consultancy - Virtual Criminology Report
  • Weber Shandwick - SF65 Capture every moment

14. Best Use of Media Relations
sponsored by Goddard Gadd http://www.goddardgadd.co.uk
A campaign capturing the imagination of targeted media whilst meeting client/project objectives.

  • Fishburn Hedges - An End to Playing the Field for Rate-Tarts
  • Greenwich Council - The Meal Deal: Jamie's School Dinners
  • McCann-Erikson PR - The launch of a new kind of bank
  • McDonald's Restaurants - The Listening campaign
  • Republic PR - The Puppy is moving in!
  • Weber Shandwick - SF65 Capture every moment
  • Westminster City Council - Bling: Anti Fly Posting
  • Yorkshire Water - Diet tap Water

 

Special Awards for Excellence
These awards are based on submissions showing outstanding achievements by teams or individuals.

15. Outstanding in-house public relations team in the commercial sector
 Sponsored by markettiers4dc www.markettiers4dc.com

  • Coca-Cola Bottlers (Ulster)
  • GNER (Great North Eastern Railway)
  • John Lewis Partnership
  • McDonald's Restaurants
  • Nationwide Building Society
  • Rolls-Royce plc

16. Outstanding in-house public relations team in the public/ Not-For-Profit sectors

  • Blackburn with Darwen Borough Council
  • British Heart Foundation
  • Darlington Borough Council
  • Glasgow City Marketing Bureau
  • Greenwich Council
  • NSPCC

17. Outstanding public relations consultancy

  • Blue Rubicon
  • Brands2Life
  • The Ideas Network
  • Lansons Communications
  • Lexis PR
  • Rainier PR

18. Outstanding achievement by a small consultancy
Sponsored by Blyth Valley - http://www.blyth-valley.co.uk
This award recognises excellent work by a small consultancy, i.e. a maximum of three PR practitioners working together.

  • The Bottom Line Consultancy
  • Fresco Communications
  • Project PR
  • Wendy Akers Public Relations

19. Outstanding individual or team working in education and training

  • Ardi Kolah FCIPR
  • Fuse PR
  • Lansons Communications

20. Outstanding young communicator
 Sponsored by BNFL
This award recognises the excellent work of young professionals in all areas of public relations; individuals who make a valuable contribution to the companies they work for and show considerable promise as future leaders of the industry. This category is for PR practitioners aged 30 and under on 27 February 2004 who are working full-time in public relations.

  • APCO Europe - John Mandeville
  • LEWIS PR - Kath Pooley
  • salt - Nicky Meneghel Young
  • Tommy's - Ash Anand
  • Westminster City Council - Nick Dines