Excellence Awards 2007 Winners
Winners were announced at the Excellence Awards Summer Ball on Tuesday 3 July 2007.
- Results are below, winning case studies can be found in the member area of the CIPR website
Corporate Communications
Sponsored by VMA
Winner:
- Hill & Knowlton: HSBC: The future of retirement – What the world wants
Finalists:
- Citigate Dewe Rogerson Ltd: 'AXA Avenue', The UK's First Financial Social Experiment
- E.ON UK plc: Right tool for the job - Building awareness of E.ON
- McDonald's Restaurants Ltd: 'Not bad for a McJob'
- Production Services Network: 'First Impression'
- Westminster City Council: One city
Financial PR & Investor Relations
Sponsored by Precise Media
Winner:
- Standard Life: Glasnost and Perestroika
Finalists:
- Penrose Financial: 'This little piggy went to market'
- The Maitland Consultancy: Mittal Steel's bid for Arcelor
- Wriglesworth Consultancy: The Launch of Edeus
Internal Communications
Sponosored by VMA
Winner:
- London Borough of Camden: Living the Ways of Working
Finalists:
- BP International Limited: BP Safe Digital Living Campaign
- E.ON UK plc: The energy behind the FA Cup
- Rolls-Royce Plc: Global Intranet Improvments - A Significant Achievement in 2006
- Stockport Council: Easy as ABC!
- Westminster City Council: WorkSmart
Consumer Relations in the Arts, Sport, Leisure and Tourism sectors
Sponsored by On Screen Productions
Winner:
- The Red Consultancy: Search for the World’s Best Blue Sky
Finalists:
- Catapult Public Relations Ltd: "Welcome to Mootown"
- GCI: Airport Security - Responding to August
- Midnight Communications Ltd: 'Brighton Tucs to the Thai Road' - TucTuc Ltd
- The Red Consultancy: Acacia Avenue: A Portrait of Middle Britain
Consumer Relations
Sponsored by Ipsos MORI
Winner:
- Taylor Herring PR: Lara Croft Tomb Raider – Legend
Finalists:
- Fishburn Hedges: "Its for you-Who! Tom Baker launched as voice of BT Text"
- GCI: Pringles Unsung
- Starfish Communications: The Lloyds Pharmacy Suncare Amnesty
- Trimedia Harrison Cowley Ltd: Finding a New Voice for the BT Speaking Clock with BBC Children in Need
- Unity: The Crisis Pud and Pudstock
Public Sector
Sponsored by EDS Media
Winner:
- Norfolk County Council / Fox Murphy: ‘Don’t be a loser’ road safety campaign
Finalists:
- Blue Rubicon: The Home Office
- Camden Council: Camden Council - Use your Vote Campaign
- MGB Public Relations: The whenever, wherever campaign
- Stockport Council: Don't go in!
- Westminster City Council: Park Right
Business and Trade
Sponsored by Sovereign Strategy
Winner:
- Primal PR: Remote XT – A Global Phenomenon
Finalists:
- Brands2Life: From Darkness into the Light
- Mere Communication Ltd: Tulips from Amsterdam - bmi regional
- Wriglesworth Consultancy: The Launch of Edeus
Corporate Responsibility
Sponsored by Step
Winner:
- Trimedia Harrison Cowley: BT In Support Of Childline
Finalists:
- August.One Communications: Total Little Learners
- Blue Rubicon: Land Securities: Poured Lines
- Limelight Projects: BT Community Champions
- Midland Mainline: Momentum
- 3M United Kingdom Plc: 3M Streetwise
Public Affairs
Sponsored by Electus
Winner:
- Friends of the Earth: Friends of the Earth’s climate campaign: The Big Ask
Finalists:
- British Heart Foundation: Food 4 Thought
- Connect Public Affairs: Campaign Against Police Mergers
- Inform Communications (NI) Ltd: Federation of the Retail Licensed Trade - Response to NI Liquor Licensing Review
- Lansons Communications: The Shareholders Rights Alliance
- hanover (formerly Media Strategy): A fight to the finish - How the PFI scapegoat survived the cull
Not-for-Profit
Sponsored by VMA
Winner:
- The Royal British Legion: Poppy Appeal 2006
Finalists:
- Age Concern England: England's Hungry to be Heard Campaign
- Cicada Public Relations Ltd: National Insect Week 2006 - 'Creating a Buzz About Insects
- Shelter: Shelter's 40th Anniversary 'More Homes Now!' campaign
- Unity: The Crisis Pud and Pudstock
- 3x1 Public Relations: Culture of Winning
Planning, Research and Evaluation
Sponsored by Metrica
Winner:
- hanover and Nationwide: Making mutuality matter – Nationwide’s 2006 AGM
Finalists:
- Munro & Forster Communications Ltd: Calpol - The Changing Face of Parenting
Integrated Campaigns
Sponsored by markettiers4DC
Winner:
- British Heart Foundation: Doubt Kills
Finalists:
- Darlington Borough Council: Have Your Say
- Diabetes UK: Measure Up
- Munro & Forster Communications Ltd: Benylin - Keeping Cough Relief on Track
- Unity: The Crisis Pud and Pudstock
- 3 Monkeys Communications, Lansons Communications, Scottish Widows: Preparation is Everything
Media Relations
Sponsored by Precise Media
Winner:
- Brahm PR: The Football Fever Report
Finalists:
- Brazen PR Ltd: Eau de Stilton
- Harry Farr / Lansons Communications: Shot at Dawn
- Shine Communications: Royal Mail
- Splendid Communications: Launch of Squeezy Marmite
- Trimedia Harrison Cowley: Finding a new voice for the Speaking Clock
Best Use of New Media
Sponsored by digital photo
Winner:
- DSG international: Introducing The TechGuys
Finalists:
- DSG International: Introducing the tech guys
- GCI: Pringles Unsung
- Jackie Cooper PR & markettiers4DC: Anchor Christmas Pudcast Campaign
- Stockport Council: Don't go in! Water Safety campaign
International Public Relations
Sponsored by On Screen Productions
Winner:
- International Osteoporosis Foundation: Bone Appétit Campaign
Finalists:
- Brando PR: World view with Sony Ericsson
- VisitBritain: The Da Vinci Code
- Weber Shandwick Ltd: KFC Global Relaunch - The Face from Space
Crisis Communications
Sponsored by Agincourt Communications
www.agincourtcommunications.com
Winner:
- Southern Water: Engaging the Public to Beat the Drought
Finalists:
- Golley Slater Public Relations: Park Group - Surviving the Nightmare Before Christmas
- London Borough of Brent: In the Eye of the Storm
- VisitScotland: Avian flu
Broadcast
Sponsored by Media Training Masterclasses
www.mediaskillsinternational.com
Winner:- UNITY: The Crisis Pud & Pudstock
Finalists:
- British Antarctic Survey: The Big Melt
- Lansons Communications: 'Ageism is rife'
- Medialink: The Forensic Science Service - DNAboost
- The Red Consultancy: DJs On Service
Healthcare
Sponsored by PRWeek
Winner:
- Euro RSCG Biss Lancaster: Couple’s Solution Campaign for Bayer Schering Pharma Levitra
Finalists:
- Chandler Chicco Agency: Take Control: Epilepsy - A Brighter Future
- Lansons Communications: PruHealth - Men's health campaign
- Pegasus Public Relations: Hedrin - Licensed to Kill!
- Stockport Council: Winning healthy hearts & minds
- The Red Consultancy: Demand More
External Newspaper or Magazine
Sponsored by Fox Print
Winner:
- Beetroot Publishing and The Prince’s Trust: Enterprising
Finalists:
- Coast Communications: The Son
- Ecurie25 Limited: e25 Magazine
- Group 4 Securicor plc: G4S
- Richmond Towers Communications: Natural wellbeing
- Southwark Council: Southwark life
Internal Newspaper or Magazine
Sponsored by John Lewis
Winner:
- Royal and SunAlliance: Upfront Magazine
Finalists:
- BBC: The News Magazine
- British American Tobacco Plc: GHQ - British American Tobacco's HQ Magazine
- British Gas (Centrica Plc): "The Power of 3" - Inside Magazine
- GNER: Newsline
- Royal & SunAlliance Group: Upfront Magazine
- SASS: Revealing the Real Venture
e-Newsletters and Magazines
Sponsored by Corp Comms
www.thecrossbordergroup.com/pages/60/CorpComms.stm
Winner:- Devon County Council: Insider – weekly briefing for staff and members
Finalists:
- BioIndustry Association: BIA NewsCAST
- CLIC Sargent: eXPRESS
- GNER: GNER Inside Track
Annual Report
Sponsored by to the point
Winner:
- Engage Group on behalf of The Independent Living Funds: Annual Review 2005/2006
Finalists:
- BDO Stoy Hayward: An annual report that made all the difference
- Co-operative Financial Services: CFS Financial Statements "Working together"
- United Utilities plc: United Utilities Stakeholder Report 2006
- Westminster City Council: One city
- Zymo Marketing & Public Relations Ltd: Rural Standards Review
Website
Sponsored by British Computer Society
Winner:
- Fortune Cookie: Diabetes UK website
Finalists:
- Action for Blind People: What an accessible web we weave...
- Commission for Social Care Inspection: Commission for Social Care Inspection
- Dods Parliamentary Communications: ePolitix.com
- Manchester Metropolitan University: The Guide Website
- Stockport Council: Plain sailing
Outstanding Young Communicator
Sponsored by Huntsworth
Winner:
- Lansons Communications: Karen Mignon
Finalists:
- Chase Midland plc: Charlotte McCarthy
- Mistral Group Ltd: Victoria Stainton
- Limelight Public Relations: Susanna Simpson
- Shine Communications: Lawrence Collis
Outstanding Small Consultancy
Sponsored by Blyth Valley
Winner:
- UNITY
Finalists:
- betterpr
- Cherish PR
- Karian and Box
- Litmus Ltd: Litmus PR
- VERO Communications
Outstanding In-house Public Relations Team
Sponsored by Hanson Search
Winner:
- GNER (Great North Eastern Railway): The Corporate Communications Team
Finalists:
- British Red Cross Society: British Red Cross Media and Public Affairs Team
- Glasgow City Marketing Bureau: Glasgow - Scotland with Style
- Scottish Widows: Scottish Widows Corporate Communications
- The Co-operative Group: Hitting the heights for the Co-operative Group
Outstanding Public Relations Consultancy
Sponsored by the John Lewis
Winner:
- London Communications Agency
Finalists:
- Fishburn Hedges: "Breaking the mould" - A different kind of "big agency"
- JBP Public Relations
- Lansons Communications
- London Communications Agency
- Octopus Communications: The More Legs, The Better