Tuesday, 9 March Inside Intelligence: Behind the Wheel An insider perspective of the National Motor Museum, Beaulieu Date: Tuesday, 9 March Time: 10.30am to 12.00 noon For the first of our Inside Intelligence events in 2004, we have a fascinating opportunity to go behind the scenes at the National Motor Museum and gain an insider's viewpoint on communicating with the Museum's diverse range of stakeholders, which include tourists, motor enthusiasts, and educational groups. When it comes to cars, motorbikes, commercial vehicles, motoring eccentricities and memorabilia, the National Motor Museum is firmly in the driving seat. The Collection comprises some 250 vehicles - from the earliest examples of motoring to legendary World Record Breakers like Bluebird and Golden Arrow - and attracts thousands of visitors each week. After a presentation and discussion of the communication activities with the team at the Museum, you will have an opportunity to experience the unique collection for yourself. The cost for this event, inclusive of admission to the National Motor Museum collection (and coffee/biscuits on arrival), is £8.50 for members of the CIPR or £9.50 for non-members and guests. Booking details To book a place, reply by 27 February 2004 to Heather Yaxley, email: hyaxley@supanet.com, telephone: 01722 711295. Cheques should be made payable to CIPR Wessex and sent c/o Little Grange, Church Street, West Grimstead, Salisbury, SP5 3RE. Please provide your name, address, contact telephone and email details. How to get there The National Motor Museum is located in the Heart of the New Forest at Beaulieu, Hampshire. If you are driving, you should exit Junction 2 of the M27 and follow the brown and white tourist signs for Beaulieu or the National Motor Museum. Parking is in the visitor car parks. Or you can travel by train to Brockenhurst followed by a short local taxi ride - or take the ferry across Southampton Water to Hythe, ride the oldest pier train in the world, then take the 5 mile bus ride to Beaulieu. See http://www.beaulieu.co.uk/ for further details. The meeting will be in the Hartford Suite accessed via the John Montagu Building which is adjacent to the Visitor Information Centre.