Why PR? How good public relations can benefit your business

Britain’s industrial leaders are regularly asked what are the most important factors they take into account when making judgements on companies. In poll after poll, they rate reputation as a company's most valuable asset - in fact, they rate it considerably higher than they do a company's financial performance.

With a crucial responsibility for both the organisations identity and its reputation, today’s public relations function can be the key agent of change. This might include a critical role in achieving real competitive advantage by reducing barriers to competition, opening new markets, attracting the best recruits and business partners, enhancing access to funding and investors, creating a premium value for products and services and protecting business in times of crisis.

All organisations big or small, local or international, private or public can benefit from good public relations.