Information about CIPR and the PR industry
The CIPR
Aims
Royal Charter
CIPR officers and spokespeople
Our members
Code of Conduct
Grades of membership
Accredited Practitioners
Regional and Sectoral Groups
Member magazine
The PR industry
Definitions of PR
UK PR industry today
PR salaries
Top 10 PR consultancies 2006
Measuring PR's contribution
Industry facts
The CIPR
Founded in 1948, the Chartered Institute of Public Relations is the professional body for PR Practitioners in the UK. With 9000 members involved in all aspects of the public relations industry, it is the largest body of it's type in Europe.
The CIPR represents and serves the interests of people working in public relations, offering access to information, advice and support, and providing networking and training opportunities through a wide variety of events, conferences and workshops.
- To provide a professional structure for the practice of public relations
- To enhance the ability and status of our members as professional practitioners
- To represent and serve the professional interests of our members
- To provide opportunities for members to meet and exchange views and ideas
- To raise standards within the profession through the promotion of best practice – including the production of best practice guides, case studies, training events and a continuous professional development scheme, Developing Excellence
The Institute was awarded a Royal Charter in 2005 in recognition of:
- The role the CIPR plays in leading the PR profession in the UK
- PR as a major force in UK society and its economy
- PR as a profession and PR practitioners as professionals with specialist expertise, skills and knowledge
- The CIPR's role as a founding member of the Global Alliance for Public Relations and Communication Management
Key CIPR officers & spokespeople are:
- President - Lis Lewis-Jones FCIPR
- President Elect - Kevin Taylor FCIPR
- Immediate Past President - Lionel Zetter FCIPR
- Treasurer - John Brown FCIPR
- Director General - Colin Farrington
Our members
All CIPR members sign a Code of Conduct committing them to maintaining the highest standards of professional endeavour, integrity, confidentiality, financial propriety and personal conduct.
- CIPR membership has grown by more than 50% in the last ten years
- Approximately 60% of our members are female – this has grown from only 20% in 1987
- 45% of our members work in PR consultancy and 55% work in-house
- Two thirds of CIPR members are based outside London
- 40% of our members hold Managing Director/Head of Communications positions, 30% are PR Manager/Account Director level, 20% PR officer/Account Manager level and 10% PR Executive/Account Executive roles.
There are 6 grades of CIPR membership spanning the different levels of experience and qualifications in PR.
- Associate (ACIPR)
- Member (MCIPR)
- Fellow (FCIPR)
- Students
- Affiliates
- Global Affiliates
Admittance to each of these grades is open only to PR practitioners with the appropriate level of experience or qualifications. All applications for professional membership are assessed by the CIPR.
CIPR Accredited Practitioner status is awarded to CIPR Members or Fellows who have successfully completed our continuous professional development scheme. Accredited Practitioners have demonstrated their commitment to maintaining the highest levels of professional skills and knowledge.
The CIPR is represented throughout the UK by 13
regional groups
, and has 12
sectoral groups
including:
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Profile is the CIPR member magazine, with regular issues during the year.
It contains features on the public relations industry, issues and individuals,
as well as news on the Institute's activities.
Profile Extra is the CIPR's online PR magazine...
- Editor: Amanda Foran,
amandaf@cipr.co.uk , Tel: 0207 7663364
- Advertising: Steve Miller,
SteveM@cipr.co.uk
About the PR industry
Public relations is about reputation - the result of what you do, what you say and what others say about you.Public relations is the discipline which builds and maintains reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.
In November 2005 the CIPR launched the results of the first major study in to the size, nature and composition of the PR industry. The research was carried out by CEBR and showed that:
- On a global scale, the UK PR market is second only to that of the US
- The UK PR industry has a turnover of £6.5bn. The profession contributes £3.4 billion to the UK's economic activity and generates £1.1 billion in corporate profits
- The annual turnover of PR consultancies is £1.2billion
- 82% of practitioners work in-house and 18% work in PR consultancy
- The UK PR Industry employs around 48000 people
- The health, public and not-for-profit sectors are the biggest employers of PR, together accounting for 36% of turnover for PR consultancies and employing 51% of in-house practitioners
- 25% of PR practitioners work in London
- 6.5% of the profession comes from an ethic minority and 2% describe themselves as disabled
- The majority of employees are graduates
| Average annual salaries by region: | £ | ||
| Greater London | 62443 | ||
| Outer London | 49175 | ||
| South East | 43462 | ||
| North West | 42477 | ||
| Northern Ireland | 40833 | ||
| Yorks & Humber | 39655 | ||
| West Midlands | 39030 | ||
| South West | 38896 | ||
| North East | 37611 | ||
| Scotland | 36017 | ||
| East | 35758 | ||
| East Midlands | 35500 | ||
| Wales | 29200 | ||
| Average annual salaries by role: | In-house | Consultancy | |
| PR/account executive | 22154 | 19417 | |
| PR/account manager | 37273 | 29237 | |
| PR/account director | 61727 | 53776 | |
| Managing director/CEO | 57069 | 70356 | |
- Bell Pottinger Group
- Financial Dynamics
- Weber Shandwick
- Hill & Knowlton
- Citigate Dewe Rogerson
- Finsbury
- Fishburn Hedges
- Edelman
- Freud Communications
- Ketchum
These companies have a combined fee income of £220,808,057.
('Top 150 PR consultancies' - PRWeek, 2 April 2007)
In order to demonstrate the value of their work PR practitioners need to evaluate the outcomes of what they do. The CIPR advocates an 'evidence-based' approach to evaluation that takes into account the complexity of public relations. From the wide range of evaluation options available, PR professionals can pick and mix the tools that are most appropriate to the objectives set for any particular PR activity.
To help PR practitioners avoid falling into the trap of using one-dimensional evaluation techniques such as advertising value equivalents (AVEs) CIPR has produced a Toolkit widely regarded as the most comprehensive set of guidelines for measuring the effectiveness of public relations today – www.cipr.co.uk/publications
Executives working for global companies rated internal communication problems
as the number one cause of inefficiency in their organisations.
(Source: 2006 Proudfoot Productivity Report.)
