CIPR Publications

The CIPR has produced the following easy to follow guidelines to help PR professionals keep their skills up to date. By keeping abreast of these important industry issues PR practitioners can raise their game, better serve organisations and ensure they stay on the right side of the law and regulators.

Buy two or more books from the PR in Practice series and you can purchase Reputation and the bottom line or Media Evaluation toolkit for just £5 each for CIPR members and £10 each for non-members. (full CIPR member price £35 each and non-member price £86 each.)

Reputation and the Bottom Line      PR Toolkit


CIPR Publications titles 


Cover of Improving Performance: Professional Purchasing in Public Relations

Improving Performance: Professional Purchasing in Public Relations

The most authoritative PR procurement toolkit published to date.

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Cover PR Toolkit: Media Evaluation Edition

PR Toolkit: Media Evaluation Edition

Widely regarded as the most comprehensive set of guidelines for measuring the effectiveness of public relations today.

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Cover of Reputation and the Bottom Line

Reputation and the Bottom Line

A framework that will help corporate communication advisors meet the Government's requirements and provide more effective stakeholder communications.

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