The CIPR has produced the following easy to follow guidelines to help PR professionals keep their skills up to date. By keeping abreast of these important industry issues PR practitioners can raise their game, better serve organisations and ensure they stay on the right side of the law and regulators.
The most authoritative PR procurement toolkit published to date.
More information about Improving Performance: Professional Purchasing in Public Relations
Widely regarded as the most comprehensive set of guidelines for measuring the effectiveness of public relations today.
More information about PR Toolkit: Media Evaluation Edition
A framework that will help corporate communication advisors meet the Government's requirements and provide more effective stakeholder communications.
More information about Reputation and the Bottom Line