PR Toolkit: Media Evaluation Edition
Third edition
Price: £35.00 each (CIPR members)
or £86.00 each (non-members)
About this book
The CIPR Planning, Research & Evaluation Toolkit is widely regarded as the most comprehensive set of guidelines for measuring the effectiveness of public relations today.
This third edition has a strong focus on media evaluation, and:
- includes the role of media evaluation in the planning, research and evaluation process
- contains an example of a PR brief
- looks at how to design messages by audience and set measurable objectives
- includes new, practical case studies
- examines how organisational and business credibility is linked to reputation
- identifies the purpose and uses of planning, research and evaluation
- explains the established CIPR Toolkit 5-step approach
Who should read this book?
- PR practitioners (consultancy and in-house)
- PR planners
- students in PR, marketing and related communications disciplines
- PR academics, trainers or human resource managers
- market researchers, media evaluation specialists and advertising planners
Further information
International equivalent prices: $75 each (CIPR members) or $142 (non-members); € 64 each (CIPR members) or € 90 (non-members).
Note: All payments must be made in ££ sterling. For non-UK orders, please email books@cipr.co.uk to confirm postage cost.
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