Reputation and The Bottom Line

Price: £35 CIPR members, £85 non-members, £30 CIPR student members

Produced in association with MORI and Business in the Community

About this book

New legislation means that larger companies now have to report on factors such as stakeholder relationships, environmental impacts and risk management: produce an Operating Financial Review (OFR).

By making the reporting of non financial performance mandatory, the PR industry has a significant opportunity to demonstrate the strategic role PR can play at the heart of corporate governance.

The CIPR's reputation guidelines provide a framework that will help corporate communication advisors meet the Government's requirements and provide more effective stakeholder communications.

The CIPR's guidelines provide a framework to simplify the reporting process, and

provides a five step plan for preparing for the OFR
explains the Government's OFR proposals
provides examples of best practice reporting
defines intangible assets
looks at how reputation adds value
gives the business case for non-financial reporting

Who should read this report?

PR practitioners (consultancy and in-house)
CSR specialists
PR planners
PR students

What others have said about this report

"A 'must-read' for sustainable business converts upgrading their internal policies and procedures. For the unconverted, it offers a persuasive case for why CEOs should be as concerned about their firm's performance on social, economic and environmental issues as its financial bottom line."
Ernst Ligteringen, Chief Executive, Global Reporting Initiative

"There is no escape now for larger companies - they have to join up the financial and non-financial indicators into a coherent account of their past performance and their future prospects. The CIPR has had the vision th grasp this opportunity - and produced valuable guidance for communication professionals."
Mark Goyder, Director, Tomorrow's Company

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