Business and the Beautiful Game
Theo Theobald and Cary CooperPrice: £9.99
Published in association with the Chartered Institute of Public Relations.
About this book
For years, the clichés of the football world have been used as everyday boardroom language, with phrases such as 'what's the score?' and 'we're playing the long game' becoming commonplace. Business and the Beautiful Game cleverly applies the analogy of football to the world of business and in doing so compares and contrasts the key elements in the world of commerce to the parallels of the beautiful game.
This unique book uses signposts founded in football folklore to help the reader absorb as much information as possible. Chapter headings draw on essential components of the beautiful game that can be equally well applied to management, for example 'Captaincy' represents 'Middle Management'. This clever and non-linear structure allows readers to dip in and out of the sections they want to focus on.
Combining the vital elements of wit and wisdom, this book makes useful observations without taking the business world too seriously. It's an entertaining read for anyone wanting a fresh outlook on the world of business.
Who should buy this book?
Anyone open to a fresh approach to the world of business, managers at all levels.
About the authors
Theo Theobald is a freelance writer and business consultant with a track record that includes six years in senior sales and marketing management positions with the BBC and a creative writing career embracing major internet and audio production. In 2001 he started his own company, Shocktactic Ltd, and has undertaken major writing and production projects for a host of organisations such as the BBC and CIPD.
Cary L. Cooper is currently Professor of Organizational Psychology and Health at Lancaster University and President of the British Academy of Management
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