Ethics in Public Relations - a practical guide to best practice
Patricia J ParsonsPrice: £19.95
Published in association with the Chartered Institute of Public Relations.
About this book
Ethical practice is fundamental to the professionalism and credibility of Public Relations. This book provides a framework for understanding important ethical concerns in the field of public relations and corporate communications. It helps the reader to clarify their own principles and values, and provides the tools to enable them to make ethically defensible decisions.
The book is divided into four sections:
- What Lies Beneath explores the underlying ethical principles and sets up an ethical framework
- Ethics and the Practitioner focuses on the individual, how a sense of morality develops and how this impacts on work situations and decision making
- Strategies and Dilemmas examines PR strategies and tactics widely in use today and looks at how these relate to basic business ethics
- Ethics and the Organization takes a broader perspective by looking at the role public relations plays in the ethics of organizations
Who should buy this book?
This practical and engaging title is a must-have for any public relations practitioner or student who wants a framework that relates to underlying ethical theories to everyday issues.
About the author
Patricia J Parsons is Associate Professor and past chair of the Department of Public Relations at Mount Saint Vincent University in Halifax, Nova Scotia, Canada. She currently teaches courses in strategy and managing organisational public relations, and public relations ethics to undergraduates. She also provides a consultative practice in healthcare communication and PR through her consultancy, Biomedical Communications Inc.
What others have said about this book
“This book on ethics is long overdue. Thoughtful yet thoroughly practical,
it will help public relations professionals tussling with ethical dilemmas.
The ethical decision-making models will be especially useful.”
Mike Granatt, FCIPR, Partner, Luther Pendragon; former Director General of the
Government Information and Communications Service (GICS), UK
Order this title
You can order this title online using our secure booking form
