Hitting the Headlines in Europe
Cathie Burton and Alun DrakePrice: £24.95
About this book
Communicating across borders is a specialist skill. Differences in language, tradition, culture and style can create problems for even the most experienced PR professional. Companies, campaigners and journalists need to adapt their methods to the complex environment that is the new Europe, avoiding pitfalls and adopting innovative strategies.
Drawing on their combined experience of working in European journalism and PR, the authors provide a comprehensive guide to dealing with Europe’s media, from the practical aspects of producing written material in different languages to guidelines for managing multi-lingual press conferences. Packed with practical advice, tips and warnings, it covers techniques for getting stories into Europe’s press and onto its radio and television stations, and offers a handy overview of the main European institutions and media, including lists of useful addresses.
The second half of the book comprises a unique collection of country profiles that provides the very latest information on the media scene in 43 European countries.
Who should buy this book?
The guide is an ideal reference source for PR practitioners, journalists or anyone working with European media, as well as students of PR and journalism.
About the authors
Cathie Burton worked as a journalist for regional and national newspapers and radio stations in the UK before moving to France where she freelanced for Reuters and Agence France Press. She then became the spokesperson for the European Parliamentary Labour Party in Brussels and Strasbourg. Since 1994 she has worked in the Spokesperson’s service of the Council of Europe, concentrating on the countries of Central and Eastern Europe and the Balkans.
Alun Drake began his journalistic career with the BBC working in radio at local and national level, and in TV as a scriptwriter for the Nine O’Clock News and other flagship programmes. After a short spell freelancing as a radio and TV reporter in London, he moved to Central Television in Birmingham as a reporter. Since 1996 he has been at the Council of Europe in Strasbourg, first as head of its TV, Radio and Photo Service, and currently as broadcast press officer.
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