New Strategies for Reputation Management
Andrew Griffin MCIPR
Price: £30.00
ISBN 978 0 7494 5007 6
About this book
This challenging new title argues that current practices in reputation management are inefficient and flawed. All the investment in crisis management procedures, complex issues management systems and lofty social responsibility commitments is not translating into improved reputations.
Why? The world has changed. Demands are higher. Information can be disseminated at dizzying speed. Social attitudes are changing. The spotlight on corporate performance is more intense. In this changing context, companies have allowed others to set agendas, reshape reputations and deepen the corporate crisis of confidence.
Drawing on a diverse and global range of topical case studies and examples, this ground-breaking book is both a call to action for senior executives and a practical guide to successful reputation management. It encourages companies to change the way they prepare for and manage crises, wrest back control of key issues and change the terms of debate on social responsibility. By adopting these new strategies, companies can gain control of what they increasingly recognize as their most valuable assets: their reputations.
About the author
Andrew Griffin MCIPR is a corporate reputation specialist. He advises some of the world’s leading companies and most trusted brands on crisis management, issues management and corporate citizenship. Andrew is managing director of Regester Larkin, the international reputation risk management consultancy which is credited with pioneering best practice systems across all sectors in this specialist discipline. He is an adviser to senior executives on sudden incidents and longer-term reputation risks and takes a particular interest in corporate positioning on controversial issues. He is a regular speaker, writer and commentator in this critical area of management and corporate communications.
If you like this book, then check out…
Public Relations Strategy
Risk Issues and Crisis Management
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