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This challenging new title argues that current practices in reputation management are inefficient and flawed. All the investment in crisis management procedures, complex issues management systems and lofty social responsibility commitments is not translating into improved reputations.
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New Strategies for Reputation Management
The PR in Practice textbooks are straightforward guides to a particular aspect of PR and are the core recommended texts for the CIPR Diploma and Advanced Certificate.
Kogan Page Business Books focus on PR and management issues such as ethics, effective media relations in Europe and communicating at work.
Save 10% when you buy any title from the PR in Practice and Kogan Page series.
All books/journals/reports on marketing, PR and general communications subjects sent to the CIPR are gratefully accepted.
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